Cultural Influences on Social Media Marketing Strategies

Image by Gerd Altmann from Pixabay  Social media is a direct representation of how consumers interact with technology, and each other. With that idea in mind, social media platforms should consistently update their functions to meet the needs of consumers. Have you ever heard of Orkut? If you live outside of Brazil, probably not. Image by ASSY from Pixabay  Does culture …

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Weixin App

Image by Yinan Chen from Pixabay What factors influence social media use? How do companies identify marketing opportunities and strategies that will reach a specific social media audience? Weixin is a popular Chinese social networking app that was first launched in 2011. The app allows users to stay connected to friends and family through typical …

Breast Cancer Meme

Image by jacqueline macou from Pixabay October is breast cancer awareness month. You are all probably aware of this because of the pink ribbons we see everywhere. But, do you remember the Facebook message many women received one year asking them to post their name and bra color? Women were encouraged not to share what …