Cultural Influences on Social Media Marketing Strategies

Image by Gerd Altmann from Pixabay  Social media is a direct representation of how consumers interact with technology, and each other. With that idea in mind, social media platforms should consistently update their functions to meet the needs of consumers. Have you ever heard of Orkut? If you live outside of Brazil, probably not. Image by ASSY from Pixabay  Does culture … Continue reading Cultural Influences on Social Media Marketing Strategies


Weixin App

Image by Yinan Chen from Pixabay What factors influence social media use? How do companies identify marketing opportunities and strategies that will reach a specific social media audience? Weixin is a popular Chinese social networking app that was first launched in 2011. The app allows users to stay connected to friends and family through typical … Continue reading Weixin App