Cultural Influences on Social Media Marketing Strategies

Image by Gerd Altmann from Pixabay  Social media is a direct representation of how consumers interact with technology, and each other. With that idea in mind, social media platforms should consistently update their functions to meet the needs of consumers. Have you ever heard of Orkut? If you live outside of Brazil, probably not. Image by ASSY from Pixabay  Does culture … Continue reading Cultural Influences on Social Media Marketing Strategies


Weixin App

Image by Yinan Chen from Pixabay What factors influence social media use? How do companies identify marketing opportunities and strategies that will reach a specific social media audience? Weixin is a popular Chinese social networking app that was first launched in 2011. The app allows users to stay connected to friends and family through typical … Continue reading Weixin App

Warby Parker Eyeglass Marketing

Warby Parker (WP) is an eyeglass retailer that provides its product to consumers through online transactions. The business was started in 2015 to address the needs of consumers that were not being met through the traditional eyeglass market. One of the elements that WP has used to their advantage is promotion through transactional communication. What … Continue reading Warby Parker Eyeglass Marketing

A new horror anthology

I am participating in another Box under the Bed series anthology of horror stories, edited by Dan Alatorre.

I have participated in two previous anthologies in this series. Dark Visions, published in 2018, had my stories The Willow Tree and The Haunting of William.

Nightmareland, published in 2019, features three of my short stories, The Siren Witch, Death Without Honour and The Path to Atonement.

The new book is called Spellbound. It is available for pre-order here:

Spellbound: A horror anthology with 20 stories from 15 authors (The Box Under The Bed Book 4) Kindle Edition

I have two horror stories in this book, Death is about Choices and Glass Mountain.


From the creators of the #1 bestsellerThe Box Under The Bedhorror anthology and its #1 bestselling sequelsNightmarelandandDark Visions,comesSpellbound
– a horror anthology with 20 stories from 15 authors.

A young girl and her mother seek out a mysterious sorceress to guide the child in developing her powers…

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